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Nae-Tajah Maxey
Executive Summary
Lynde and Harry Bradley Technology and Trade High School (Bradley Tech) is the premier technology and trade school of Milwaukee; with a rich history and ever evolving future. Located in the heart of the Walker’s Point neighborhood, Bradley Tech educates approximately 1,000 students from across the city. To support all of our students in achieving academic and personal success Bradley Tech offers a broad range of scholastic options, including clear pathways for students into four year universities, tech/trade education, and apprenticeships.
Learn more about enrolling at Bradley Tech by viewing the Tech information powerpoint.
Overview of current social media presence
Social media is an internet-based form of communication. ... There are many forms of social media, including blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and more.
These types of platforms allow you to share and consume information across your network and to join, create, and participate in groups.
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Facebook. Facebook obviously goes without saying. ...
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LinkedIn. LinkedIn is designed specifically for the business community. ...
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Google+ ...
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Vimeo. ...
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Twitter. ...
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Digg. ...
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Flickr. ...
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Pinterest.
In this situation Facebook is the one we are currently using to communicate to our students whether its a uniform day or not.
Competitive Analysis
Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service .
In this situation North Division, South Division, and King are our competitors.
North Division - Twitter, Facebook
South Division- Twitter, Facebook, Instagram
King- Snapchat, Instagram, Twitter, Facebook
Set a goal
Our goal is to have our kids graduation with a good GPA. Also, we want all of our kids to dress up professionally so when they graduate and go off, we want our kids to be shown off professional so they can get good, long-term jobs.
Overview of Target Market
A target market refers to the group of potential customers at whom a company's marketing is being directed. The target market is the group of customers that a company will try to reach out to in the form of advertising, because they are the people most likely to buy the kind of products the company sells.
In this situation the customers are the parents and students. They are looking and researching to see if my school is the right school to place them in.
Determine strategies and tools to meet goals and will be good for Target Market
In this situation, I will have my students in uniforms at least 3 days a week and they will have the best teachers Milwaukee have. Other than the education, I will have assemblies, school prep rally's and different competitions between the students and staff. Therefore, the kids will have fun during their high schools years and will have the best education they can have.
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